...what exactly is an ENS subdomain?

ENS subdomains can have multiple functions. Think of it as a personalized name for a service you like to use in Web3. 

Besides having shuka.eth as my main wallet, for example, shuka.uni.eth acts like a custom username that helps me easily connect and interact with my Uniswap Wallet on platforms like Uniswap. Simple and straightforward!

No more dealing with multiple confusing 0xAbC2…88Abc addresses or funds mistakenly sent to the wrong wallets.

What's the buzz about?

Let's dive into the power of ENS subdomains for businesses using the example of uni.eth.  

Your uni.eth subname isn't just any name It's the username of your Uniswap wallet, enhancing both security & brand consistency. 

Highlight: Uni.eth has already issued over 500K subnames in under 3 months!

The potential for branding and community engagement is massive, see?

Now, let's break it down: CCIP-read / Off-chain/ Layer 2 subnames

CCIP-read (Cross-Chain Interoperability Protocol) subnames can access infos like names and addresses not just from Ethereum, but from other chains (cross-chain) or even off-chain sources. This makes using ENS very flexible, although the off-chain subnames themselves are not tradable like typical blockchain assets.

On the flip side, Layer 2 subnames, like those issued on Basechain, Optimism, or Arbitrum, offer a cost-effective (low fees) and speedy alternative. They're perfect for projects needing efficient transactions and tradeable domains.

Whether you choose off-chain/cross-chain flexibility or L2 on-chain tradeability: All options turn a simple parent domain into a dynamic handle for multiple blockchain applications and services. Which would you choose for your project?

Level up your business/project with ENS subdomains!

ENS subdomains are way more than just "sub-names" of any name.

They're your brand's flag in the new digital territory, showing that your business has already landed in #Web3!

Need help? Want to launch your subnames on Vision? Don't hesitate to reach out! Just shoot us a DM. We're here to assist you!

More Info: https://docs.vision.io/subnames/subname-projects

by Shuka.eth

https://www.youtube.com/watch?v=7tY3RWh7TKQ