SuperBowl
.Super Bowl 2025 🏈 When Domains steal the Show
While the Eagles dominated the Chiefs, something interesting happened during the commercial breaks - the return of premium domain names to prime-time advertising.
10 Feb 2025
by shuka.eth
The Magnificent Five
This year's Super Bowl commercials featured an impressive lineup of premium domains:
Rocket.com
Homes.com
WT.com
Booking.com
Fetch.com
Strategic Timing
What makes this particularly interesting is the recent acquisition strategy behind some of these domains. Rocket Companies' purchase of Rocket.com and WeatherTech's acquisition of WT.com show how major brands are investing in premium domains right before massive marketing campaigns.
A Shift in Advertising Strategy
This marks a significant departure from recent years, where domain names played a relatively minor role in Super Bowl advertising. The prominent feature of these premium domains suggests a renewed focus on memorable, branded web addresses in major marketing initiatives.
The Return of Premium Domains
The strong presence of premium domains in this year's Super Bowl ads might indicate a broader trend: companies are once again recognizing the value of short, memorable domain names in building brand identity.
Here are the Super Bowl commercials that featured an exceptional domain name.
Rocket.com
Homes.com
WT.com
https://youtu.be/J6d2QRiLw6c
Booking.com
https://www.ispot.tv/ad/TdxQ/booking-com-super-bowl-pre-release-get-your-stay-ridiculously-right
Fetch.com
https://www.ispot.tv/ad/TZCq/fetch-rewards-super-bowl-2025-the-most-rewarding-night-ever
Which domain made the biggest impression? The community seems divided, but one thing is clear - premium domains are back in the spotlight!
#SuperBowl2025 #Domains